Taronga Zoo | For The Wild
Taronga zoo has launched a new name and identity, the Taronga Conservation Society of Australia with a beautiful new spot 'For the Wild'. Honae MacNeill, Head of Broadcastat Whybin/TBWA says, "when this brief hit my desk, with very limited time and money, I knew I could turn to Fuel VFX for help. I know how creative they are and how much they love the craft of what they do."
Fuel VFX's head of design, Anna Fraser and art director/designer Gemma O'Brien, saw a great creative opportunity in the brief and turned around a highly artistic spot in just under ten days that flowed literally from the script.
Gemma experimented with painting water on paper and then applying a drop of ink onto the water outline, it's flows and streams creating richly textured fluid animations of animals such as a frog, kangaroo, tiger and elephant. Anna filmed the ink animation layers which were then taken into Photoshop and composited together where more detail was applied by both of them.
Honae says, "Gemma and Anna are truly talented individuals, and with Fuel's super Samantha Daley producing for them you've got yourself a winning combo all beautifully wrapped up with a Michael Yezerski composition (Nylon Studios). Im really excited and proud of what we created."
Client: Taronga Conservation Society
Agency: Whybin TBWA
ECDs: Matty Burton, Dave Bowman
Art Director: Julia Elton-Bott
Copywriter: Jol Temple
Chris Rollings (Digital)
Jonathon Pitcher (Print)
Honae MacNeill (Head of Broadcast)
Fuel VFX Art Director/Illustrator/Typographer: Gemma O'Brien
Fuel VFX Head of Design/Illustrator/Animator: Anna Fraser
Fuel VFX Producer: Samantha Daley