Fuel was asked to design and create a 10-second animated reveal of the Screen Australia logo which could be used for its on-screen purposes in both 2D and stereoscopic 3D.
With an emphasis on colour and motion, the design which was led by Fuel's Brendan Savage, taps into the energy and effervescence of the Screen Australia brand. "We played with the idea that the logo is a liquid light sculpture that is influenced by its surroundings and moves organically through a series of shapes and subtle references to resolve into the logo."
Conceptualised to benefit in Stereo 3D, the logo floats on screen to offer that little bit of extra eye candy.
Client: Screen Australia
Head of Marketing: Kathleen Drumm
Marketing Executive: Justine Concannon
Design Director: Brendan Savage
Producer: Samantha Daley
3D Animation: Clinton Downs
Stereo Conversion: Matt Hermans
Stereo Supervisor: Matthew Greig
Deluxe Stage One Sound