Optus | It’s Possible
In these commercials for Optus via M&C Saatchi Sydney and Goodoil Films, Director Michael Wong gave Fuel VFX a brief that centered on a unique visual representation of a girl being transported as if she were data.
Fuel drew on the Kinect technology, Microsoft's motion-sensing software used for its Xbox 360 interactive games. The Kinect camera captures the depth in a scene and with its low-resolution, 'noisy' visual output, was perfect for helping to achieve a digital look of the girl and her environment.
On location in Shanghai, two Kinect cameras were rigged on to an Arri Alexa digital camera, the Kinect capturing depth and the Alexa capturing colour. Lidar scans were taken of the entire streetscapes, which give long-range, detailed 3D outputs in high resolution. Further, hundreds of photogrammetry stills were also taken to support the Lidar and to give it colour information later in the process.
Fuel's visual effects team developed proprietary software that allowed for a streamlining of data acquisition from the Kinect camera to enable the production team to review the footage while on location. For production, this saved time, money and negated the need for a studio shoot.
Back at our Newtown studio, artists used a suite of technologies to combine the elements from the Kinect data, the Alexa footage, the Lidar scans and photogrammetry to re-build a complete CG representation of the environment and the action within it, followed by the transitions from virtual to real life.
Further work includes particle effects, digital doubles, set extensions, matte paintings, digital enhancements of the magical "cube" element and a CG rhino. The commercials were finished with a beautiful overall colour grade by Ben Eagleton.
Group Brand and Marketing Communications Manager, Corporate Marketing:
Agency: M&C Saatchi
Executive Creative Director: Ben Welsh
Creative Directors: Andy Flemming, Shane Gibson
Digital Group Head: Steve Farkas
Production Company: Goodoil Films
Director: Michael Wong
Prod Co Producer: Juliet Bishop
Art Director: Patrycja Lukjanow
Copywriter: Mike Condrick
Managing Partner: Christine Gardner
Head of Strategy: Colin Jowell
Senior Account Director: Tara Goh
Senior Producer: Loren August
James Rendel, Jillian Nalty
VFX Supervisor (Launch):
VFX Supervisor (Free Broadband):
VFX Producer: Erica Ford
Production Coordinator: Jane Reynolds
Art Director: Brendan Savage
Storyboard Artist: Simon Cowell
Matte Painting: Thorsten Rolle
Rogier Fransen, Steve Anderson
On-set survey/Data technician:
Colourist: Ben Eagleton
Compositing Supervisor: Matt Greig
Nuke Lead Compositors:
Jess Burnheim, John Kitching
Karen Fabling, Carlo Monaghan
Logo 3D: Aevar Bjaranson
Lighting: Matthieu Molina
Surfacing: Mikey Bain
Ray Van Steenwyk
Gerard Van Ommen Kloeke, Cara Gately
Layout: Lucas Pozzey
Dailies Operators: Cameron Sharp, Alex Holcombe