Lifelock | Identity Protection
Fuel worked alongside McCann Worldgroup LA, one of the world's largest marketing communication networks, and Goodoil Films to bring back the Lifelock Lockman mascot in 2012 with three spots, 'Army', 'Robber' and 'Painter'.
Shot in Australia by Goodoil for American Security company Lifelock, Fuel's on-set Supervisor Steve Anderson, used correct-scale foam bots as placeholders in all shots. McCann's Executive Creative Director Steve Levit wanted key poses for Lockman to express his character identity and his story. Back in our Newtown studio, the CG team experimented with animation in order to develop Lockman's personality and physical abilities.
Lockman is a hybrid of human and robot, living in two worlds - virtual and reality. He's courageous, fit, calm and in control. Like any world-saving hero, Lockman can shoot paintballs, fly through the air and lock down a villain.
Chief Marketing Officer: Marvin Davis
VP/Marketing: Erick Dickens
Agency: McCann - Los Angeles
EVP/Exec Creative Director: Steve Levit
Senior Producer: Paul Roy
VP/Account Director: Tracie Mills
Production Company: Goodoil Films
Producer: Juliet Bishop
Director: Michael Spiccia
Fuel VFX Supervisor: Brian Kranz
Fuel VFX Producer: Samantha Daley
On Set Supervisor:
On Set Survey and Layout:
Head of Animation:
Ray Van Steenwyk
Ross de Young
Head of Tracking:
Head of Compositing:
Ben Eagleton ('Robber' and 'Painter' only)