Leggo’s | Pasta Loves Leggo’s
Following on from Leggo's favoured 'Rhapsody in Red' theme for its smooth pasta sauce, we're introduced to its new chunky pasta sauce, fresh with music-loving veggies. Directed by Bruce Hunt of Revolver for BWM Melbourne, we see pasta defying gravity to reach the splendid sauce which has been chopped and blended by a passionate aria.
Fuel's VFX Supervisor Dave Morley: 'We wanted to take this commercial to the next level and build on what we did for 'Rhapsody in Red', so we have more texture, more steam, more splashes and more atmosphere. It also compliments the theme, 'Rhapsody' is clean and smooth and this one is 'chunkier' with detail.'
Fuel artists hand animated the veggies and pasta to ensure they had the necessary detail to transition well between the live action shots and the CG versions. A lot of attention was paid to the models and texturing of all CG props and FX elements, including the brass horn which is modelled off antique French-style horns with the scale of brass beer vats.
Sauce simulations were created with RealFlow, steam elements with Maya Fluids. The spot was lit and rendered entirely in Maxwell and composited with a combination of Nuke and Flame.
Client: Leggo's (Simplot Australia)
Agency: BWM Melbourne
ECD: Rob Belgiovane
Creative Director: Shaun Branagan
Agency Producer: Sonia McLaverty
Head of On Screen: Abby Hunt
Creative Group Head: Gus Johnston
Writer/AD: Gus Johnston
Production Company: Revolver
Director: Bruce Hunt
Executive Producer: Michael Ritchie
Prod Co Producer: Pip Smart
Fuel VFX Supervisor: Dave Morley
Fuel VFX Producer: Erica Ford
CG Supervisor / FX:
Head of Animation:
Ray Van Steenwyk
Production Co-ord: Lauren Rosen
Head of Tracking: Bern Stock
Layout: Lucas Pozzey
Modelling: John McGovern
Head of Colour: Ben Eagleton