BNZ (Bank of New Zealand) | Birthday
This brand campaign for BNZ (Bank of New Zealand) features an array of CG piggy banks which travel alongside various members of an extended family on their way to a special event.
While each of the CG piggies have the same shape, they each have very distinctive personalities which are reflected in their decoration. Fuel VFX supervisor Simon Maddison worked closely with Curious Films' director Josh Frizzell to ensure the look of the pigs expressed their individuality from each other whilst having a connection to their 'owners'.
“Integrating some of the CG pigs into shots of variable light and deep shadow was challenging but in the end makes for some of the nicer looking shots," says Fuel VFX supervisor Simon Maddison. "Josh wanted to really focus on the family connections, and integrate the animation into the family dynamic, so we aimed to get the pigs into the thick of the action as seamlessly as possible."
In addition to completing the 60 second 'Birthday' and 30 second 'Jetpack' spots, Fuel delivered an online animated campaign and artwork for print.
Production Co: Curious Films
Director: Josh Frizzell
Fuel VFX Supervisor: Simon Maddison